Never conquered or colonised, Thailand prides itself on a rich and lengthy legacy of unique culture that stretches back more than 10 centuries. Even today, among Bangkok’s high-rises, shopping malls and fast-food outlets the city displays a remarkable preservation of beguiling and exotic culture. It’s part of the national pride and a certainly a tourist draw card.

From the grandeur of the many Buddhist temples, to the fine art on display in the National Museum, there is a rich seem of particular Asian culture to be seen in Bangkok and Thailand in general. This includes graceful dance, beautiful traditional dress commonly worn, plenty of traditional and contemporary music and of course the piquant Thai food known the world over. Then there is the special Thai smile and friendliness, perhaps the greatest trait of its people.

Etiquette is another important aspect of the cool and calm Thai demeanour, and foreigners would do well to learn a few local manners before arriving. Central to this is the enormous respect the entire country has to their Royal Family, and King – the world’s current longest serving monarch. Thais take particular pride in this symbol of unity and integrity, as seen on the ubiquitous posters everywhere.

Music, dance, art, décor, handicrafts, architecture, fabric, costume and cuisine are all trademark aspects of Thailand that make it famous, from spicy curries to glossy silks and intricately decorated temples, it all adds up to a most memorable tourist experience.

In this section you can explore in more detail the numerous unique characteristics that make Thailand such an exotic destination.