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Europe
accounts for almost 4.5 million
visitors???? According to the Tourism
Authority of Thailand
Europe has
long been a major source market for the
Thai tourism industry.Of the 15.84
million international visitor arrivals
to Thailand in 2010, a total of
4,341,447 arrivals were from Europe, a
market share of 27.41% and an increase
of 6.93% over 2009. Although, there was
a decline in the second and third
quarters of 2010 due to the internal
political unrest, the air-traffic
disruption in Europe caused by the
Iceland volcanic eruption and the
economic crisis in Southern Europe, the
number of visitors rebounded in the
fourth quarter of 2010.
Here is a brief snapshot summary of
arrivals from the key European markets:
Germany: Arrivals from Germany, the
second top performer from Europe, were
up by 6.83% to 612,620 in 2010. In
January-September 2010, their average
length of stay was 15.56 days with an
average daily expenditure of US$101.45
per person. German visitors generated
US$669.66 million in tourism receipts,
and 92% of German visitors were
independent travellers.
United Kingdom: The United Kingdom now
the top generator of arrivals from
Europe, was down by 2.75% to 818,303 in
2010. In January-September 2010, 94.34%
of UK visitors were independent
travellers. Average daily spending was
US$108.37 per person and the average
length of stay was 16.40 days,
generating US$977.70 million in tourism
receipts.
Russia: Russia is showing great promise.
It is the third biggest source of
visitor arrivals from Europe, having
overtaken France. Russian visitor
arrivals totalled 611,019, up 81.33%
over 2009. Visitors from Russia to
Thailand have been growing steadily over
the past few years due to the increasing
number of charter flights to Thailand.
In January-September 2010, the average
length of stay was 12.48 days and
average daily spending
was US$122.14, generating US$564.68
million in tourism receipts. 56% were
FITs.
France: France is the fourth largest
source market from Europe. Arrivals in
2010 were up by 7.31% to 458,292. In
January-September 2010, the average
length of stay was 15.29 days, average
daily spending was US$102.39 per person,
generating tourism receipts of US$499.70
million. 90% were FITs.
Sweden: Arrivals from Sweden, the fifth
largest generator of visitor arrivals
from Europe, were down by 9.81% to
316,406. In January-September 2010,
Sweden had the highest average length of
stay 18.60 days, and average daily
expenditure was US$102.58 per person,
generating tourism receipts of US$432.15
million. 93% were FITs.
Visitors from some of the smaller
markets showed good growth; such as,
Switzerland (+4.55%), East Europe
(13.58%) and Norway (2.45%). Some
European markets reported a decline;
such as, Spain, Ireland and Finland
which were down 6.16%, 10.25% and15.69%,
respectively, largely due to their
domestic economic problems |
